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The Ordinary Niacinamide Serum


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Its time to strengthen your skin with the high-strength mineral and Vitamin rich formula Niacinamide 10% + Zinc 1% serum into your daily skin care regimen.

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SKU: TONS0132009

Niacinamide is a well-researched active ingredient also known as Vitamin B3. It boasts numerous benefits for the skin. It plays a vital role in supporting the production of components crucial for the structural and functional integrity of the skin.

It effectively reduces the appearance of textural irregularities, enlarged pores, and visible shine. The Ordinary Niacinamide serum takes on the challenge of reducing the appearance of dark spots and hyperpigmentation. As it leaves you with a radiant, more even complexion. It’s like a reset button for your skin, promoting that healthy glow we all crave.

Concern Benefit
Dark Spots The gentle formula reduces the appearance of dark spots and blemishes
Minimizes pores It penetrates deep into the skin to regulate sebum and shrinks pores with regular use
Dry Skin The active ingredient reinforces the skin barrier by making the skin smooth
Dull Skin It visibly brightens the skin tone and make it more radiant

The Serum Helps;

  • To reduce the signs of congestion and visible sebum activity.
  • In the appearance of textural irregularities.
  • In targeting excess oil, enlarged pores, redness, and uneven skin tone.
  • In regulating sebum production, providing a mattifying effect and improving overall skin texture.
  • Fade dark spots and promote a more even complexion, indirectly contributing to a brighter appearance.
  • In fading hyperpigmentation and dark spots, which are common concerns related to acne scars.
  • In fading hyperpigmentation, which is a common concern related to acne scars.

Benefits of The Ordinary Niacinamide Serum;

It offers a range of benefits for the skin, including:

  • Regulation of Oil Production. Niacinamide helps control excess oil production. It makes this product suitable for individuals with oily or combination skin.
  • Minimization of Pores. It visibly reduces the appearance of enlarged pores, contributing to a smoother skin texture.
  • Reduction of Redness and Inflammation. Niacinamide has anti-inflammatory properties that can help calm redness and irritation on the skin.
  • Improvement of Uneven Skin Tone. The serum reduces the appearance of dark spots and hyperpigmentation, promoting a more even skin tone.
  • Enhancement of Skin Barrier Function. Niacinamide supports the skin barrier, helping retain moisture and strengthening the skin’s protective layer.

Application Process (Instructions for use)

  • Apply a few drops of the serum to your entire face in the morning and evening, before applying heavier creams.
  • Follow up with a moisturizer to maintain hydration. While it can be used without a moisturizer, following up with one is advisable to ensure adequate hydration.
  • Additionally, you can use other serums or treatments, but it’s advisable to layer them based on consistency (thinner to thicker).
  • It’s particularly suitable for oily skin, helping to control excess oil production and minimize the appearance of pores. It can be beneficial for dry skin as it helps in improving the skin barrier function and retaining moisture.
  • The Ordinary Niacinamide serum is safe for everyday use, but it’s recommended to patch test before incorporating it into your routine.


If you include topical Vitamin C (L-Ascorbic Acid and/or Ethylated L-Ascorbic Acid) in your skincare routine, it’s advised to apply it at different times than this formula. Ideally, use Vitamin C in the evening and this formula in the morning. This precaution is to avoid any potential impact on the integrity of the Vitamin C. It’s important to note that while Niacinamide offers various benefits, it is not an acne treatment. For persistent acne-related conditions, consulting a physician is recommended.

Side Effects

Side effects are rare, but some individuals may experience mild irritation. It’s recommended to perform a patch test and introduce the product gradually.


  • The key ingredients are Niacinamide (Vitamin B3) at 10% concentration and Zinc PCA at 1%.
  • Other Ingredients Include Aqua (Water), Niacinamide, Pentylene Glycol, Zinc PCA, Dimethyl Isosorbide, Tamarindus Indica Seed Gum, Xanthan gum, Isoceteth-20, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin.
  • PH 5.50 – 6.50.
  • Cruelty-free & Vegan.

Formulated Without

  • Parabens
  • Sulfates
  • Mineral Oil
  • Methylchloroisothiazolinone
  • Fragrance
  • Alcohol
  • Gluten
  • Nuts
  • Oil
  • Silicone
  • Methylisothiazolinone
  • Animal Oils
  • Coal Tar Dyes
  • Formaldehyde
  • Mercury
  • Oxybenzone

Take Aways

Introducing The Ordinary Niacinamide Serum in Pakistan – a powerhouse skincare solution. It goes beyond the ordinary to transform your skin. Packed with active ingredients, this serum is designed to tackle a variety of common skin concerns.



Customers reviews

Reviews (4)
  1. Mishal

    Pahli baar use ki hai and meri skin ko bohat suit kiya hai.

  2. Ruksana Naseem

    Thank you for sending this amazing serum. Loved the fast and free delivery service.

  3. Parween you guys are great. I was looking for this serum for so long. Thx

  4. Humaira Sadeeq

    Kya kamal product banaya hai jisne bhe banaya hai.

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